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The modern business world is characterized by global and intense competition which creates an urgent necessity to become unique, with strong identity among the competitors. Consequently, this creates the awareness to manage and protect brand names. Nearly all industries depend on their online marketing; smart and successful firms have strong presence online and are aware of the criticality of domain names industry.
Domain name is the fundamental element in putting up your website and your online presence, and subsequently gives you an opportunity to build a brand online. Selecting and protecting the appropriate domains affect your presence and bring your business up front .
Due to the increased abuse of brand names through online infringements and cybersquatting, domain name registration and protection become necessary. Organizations have the right to protect their domain names like any other intellectual property; domains are considered one of the most important resources and assets of organizations.
